Print Design
At Apple Leisure Group Vacations, I was tasked with creating a comprehensive brand style that would visually represent the warmth, relaxation, and luxury of their vacation experiences. The goal was to craft a visual identity that resonated with the company’s target audience while complementing the existing brand elements.
Design Solution: The design solution focused on creating a cohesive and inviting experience for potential vacationers. The brand style revolved around two key visual elements: sunny, bright aerial and beach photography and a palette centered on calming blues. These elements were chosen to reflect the essence of beachside vacations, with blues symbolizing the sea and sky and the sun-soaked imagery evoking a sense of warmth and serenity. Clean, modern fonts were paired with spacious layouts to ensure easy readability and to maintain the calm, luxury-driven vibe of the brand.
Examples: In-Flight Magazine, Gatefold Brochure, Flyer and Posters
In response to the unprecedented challenges posed by the COVID-19 pandemic, the travel industry was forced to adapt quickly. The need for clear, reassuring communication was critical, as brands worked to maintain customer trust while navigating uncertain times. I was tasked with designing a series of digital communications to help the Apple Leisure Group stay connected with its customers and travel agents, providing updates, support, and motivation to continue dreaming about future travel.
Design Solution: To support the brand’s strategy of keeping customers engaged and informed during the pandemic, I designed a series of digital assets with clear, concise messaging and a hopeful, positive aesthetic. The designs needed to be adaptable for multiple platforms, ensuring consistency across the board.
Examples: “Dream Now, Travel Later” Social Campaign and “Rebook Now, Recharge Later” Landing Page, Infographics and Banners
Digital Campaigns
"Rebook Now, Recharge Later" Landing Page, Infographics and Web Banners: I designed a set of engaging infographics that explained the simple steps for rebooking trips, with an emphasis on flexibility and convenience. The goal was to reassure travelers that they could change their plans without stress, helping them feel in control during uncertain times. The design was bright and optimistic, using easy-to-read icons and color-coded sections to make the process as clear as possible.
I also created banners to offer information on constantly changing travel policies, highlighting special support and resources for agents. The banners incorporated clean, professional design elements, ensuring that they felt informative and empathetic to the needs of agents navigating a tough year.
"Dream Now, Travel Later" Social Campaign: To maintain customer excitement for future vacations, I developed a social media campaign under the theme “Dream Now, Travel Later.” This campaign aimed to inspire people to continue dreaming about future vacations. The designs featured aspirational visuals with snapshots paired with motivating, upbeat messages—creating a sense of anticipation and hope for the future. I used soft, calming colors and playful typography to create a sense of optimism while maintaining a connection to the travel experience.
T-Shirt Design
Infographics
Infographic promoting Dominican Republic travel.
